Diby Malakar

Data Quality is important. Most organizations get it. The issue that many organizations are grappling with is not the lack of awareness as regards to the value of high-quality information, but rather how critical they are to the business and how bad data really affects the business. This is where the concept of data quality Return on Investment (ROI) comes in to build an effective business case for instituting a DQ Management program.

This session will be based on actual lessons learnt in seeking to tackle the above, what worked, what did not work, and how one can devise easy-to-comprehend ROI Models and define quality metrics to establish a Quality Service Level Agreement (SLA) foundation. The ROI Model discussion will focus on how the scope of the actual costs of the business problems can be calculated and then how they can be compared to what it takes to improve data quality.

About the Speaker:

Diby Malakar works as Senior Director – Engineering for Cloud9 Analytics, a company that delivers On-demand analytical applications for Salesforce.com customers. He is responsible for running the engineering organization and setting product strategy and direction. He has more than 14 years of experience in the information technology industry and specializes in Business Intelligence, Data Warehousing, Data Governance and Data Quality Management. His past experience includes working for companies like KPMG, TiVo and Neoforma. He holds a Bachelors degree in Computer Science and a MBA in Information Systems. He is also currently pursuing a PhD program in Strategic Management. He is an active member of IAIDQ and the Program Director for the San Francisco chapter of DAMA. His articles have been published in a variety of places such as TDAN, Wharton’s Leadership Digest, and Oracle Magazine.