| Start Time | End Time | Data Track | Integration Track | ||
| Presenter | Topic | Presenter | Topic | ||
| 8:00 | 9:00 | Registration, Breakfast, Sponsors provide materials and demos | |||
| 9:00 | 9:15 | Presidents’ Welcome, Mehmet Orun (SF DAMA), John Schmidt (IC) | |||
| 9:15 | 10:00 | Larry English | SOA and Data Governance | David Lyle | SOA, Data Management, and Integration Competency Centers |
| 10:15 | 11:00 | Diby Malakar | ROI Models and Data Quality | Santosh Kumaran | A Unifying Approach for Managing Information and Business Processes |
| 11:15 | 12:00 | Key Note Speech: Mastering Master Data Management and Beyond, Larry English | |||
| 12:00 | 1:00 | Lunch, Networking, Sponsor Presentation and Interactions | |||
| 1:00 | 1:50 | Andrew Leigh | SOA and Data Integration in a SaaS Environment | Allan Naim | SOA Event Management |
| 2:00 | 2:30 | Peter Tran | The Answer to the Question Asked | Rob Morris | Mainframe SOA, Much More than Simple Web Services |
| 2:30 | 3:00 | Ken Hoang | Master Data Management Case Study | Matthew Faulconer & Justin Neuseler | Data Integration Case Study |
| 3:00 | 3:30 | Coffee Break, Networking, Sponsor Interactions | |||
| 3:30 | 4:15 | Panel Debate: SOA and Data Services - Data vs. Development | |||
| 4:15 | 4:30 | Closing Remarks, Raffles, Thank Yous | |||