Charles Schwab

215 Fremont St, (8th floor, 150 ... Nord Training Room),

San Francisco, CA 94105
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Please RSVP to resources@sfdama.org

8:30 - 9:00	Continental Breakfast
9:00 - 9:15	Welcoming Remarks
9:15 - 10:15	SOA and Data Integration in a SaaS Environment
10:15 - 10:30	Break
10:30 - 11:45	SOA and Data Integration in a SaaS Environment
11:45 - 12:00	Questions and Wrap-Up
12:00 - Lunch	Restaurant (to be announced at the meeting)

Many IT organizations are trying to develop a Service Oriented Architecture (SOA) strategy to guide the roadmap of their existing IT environments. Simultaneously, organizations of all sizes are rapidly adopting SaaS (Software as a Service) and PaaS (Platform as a Service) solutions to achieve greater agility and faster time to value. How do these two industry disrupters come together? Are they complementary? How does SaaS change the game for SOA enterprise strategies?

This session covers the opportunities and best practices for utilizing SaaS, PaaS and SOA initiatives to improve the integration of enterprise processes and data, speed of deployment, and the technical agility of enterprise environments.

About the Presenter:

Andrew Leigh is Director of Platform Product Marketing focused on Integration at Salesforce.com. He is responsible for driving the strategy and explaining how customers integrate external applications and services with Salesforce.com. Andrew brings over 15 years of experience in enterprise applications to Salesforce.com. Previously he led solution strategy for the NetWeaver platform for SAP CRM including SOA architectures, MDM, Business Intelligence and business process management components. Prior to SAP, Andrew led product marketing teams for the CRM platform and analytics solutions at Peoplesoft. He was an early adopter of unified CRM platforms with a focus on business process orchestration, web services integration, and business analytics. Andrew has spent over 10 years working with CRM customers to maximize the return on their investment through extending their front office processes and integrating disparate environments. Andrew is a graduate of UCLA and began his career as a process consultant with Accenture LLP.